If you grew up in the late 90s or early 2000s, then Fusen gum was probably a big part of your childhood. This unique bubblegum from Japan wasn’t just about blowing bubbles (though it’s great at that too!).
A Chewy Treat with a Global Fanbase
Marukawa a Japanese Candy company, makes these and imports. While you might find it all over the world, Fusen seems to be a superstar in places like India, Iran, Kuwait, and Pakistan. Maybe it’s the delicious flavors, or maybe it’s the surprise that comes with every piece, but one thing’s for sure – Fusen gum brings a smile to faces everywhere.
A Blast from the Bubblegum Past
Back in the 2000s, blowing huge bubbles was not rude, but an art. Chewing gum was not about just about getting a jawline back then. It was about being cool. Blowing big bubbles was considered a hip way to look. There are several pop cultures where we can see characters blowing big bubbles out of gums.
Collecting the tattoos that came with the wrappers and flaunting them was another way to be the coolest kid in town.
What’s in the Gum?
Fusen is made with sugar, gum base, and yummy flavorings. But that’s not all! They also use glucose, corn syrup, a bit of citric acid for a tangy kick, and even a natural color from grape skin extract. The perfect recipe to hook kids.
The Real Star: The Tattoo Surprise!
Here’s what truly set Fusen gum apart: every single wrapper held a secret treasure – a cool temporary tattoo! These temporary tats came in all sorts of fun designs, making each pack a double dose of fun. All you had to do was stick it to arms or wrist and put water on it. It even became a collector’r pride.